Shop consciously for babies and children

Natural, ethical and sustainable baby and children's products from eco-friendly brands for low-tox living. Safer for your children, safer for the planet.

organic cotton quilt for babies and kids, natural kids bedding, baby bedding, playmat

KIDDYKIND

is digital department store dedicated to bringing natural, ethical & sustainable kids products together in one place.It is home to award-winning conscious products and inspirational brands who care about our planet and it’s finite resources. Explore our eco-friendly range of baby and kids products including organic cotton kids clothes manufactured by some of the finest brands in the UK, wooden toys that have been crafted with care and finished naturally, furniture made specifically to support montessori living and so many more wonderful creations made with love with you and your children in mind.

Browse our collection
organic baby and kids clothing uk and wooden toys, eco-friendly kids

Parent-founded brands on KIDDYKIND

Nearly all of the brands we work with have been created by parents who wanted better for their own children. They have created items that they needed during their own parenting journeys and have thought so carefully about every element of what they create.

Shop our parent founded brands

How KIDDYKIND works

Browse our conscious collection

  • Browse

    Consciously created baby and childrens products.

  • Add

    Your favourite items to your shopping cart.

  • Checkout

    From many brands with one quick, easy process.

  • Delivered

    Your orders will be delivered directly to your door.

1 4
Browse our conscious collection
Boy wearing Wildgreen raspberry print sweater made from 100% organic cotton, unisex and gender-neutral sustainable kidswear

From the Founders

But finding brands we could truly trust wasn’t easy. We spent countless hours researching, comparing, and reading the fine print, only to realise one thing: there wasn’t a single place where parents could shop consciously for everything their children needed.

That’s why we created KIDDYKIND, an online marketplace bringing together the best organic, natural, and sustainable baby and kids brands in the UK. Think of us as your one-stop shop for conscious parenting, from organic clothing and eco-friendly toys to natural skincare and sustainable accessories.

Every brand we feature shares our values. We only partner with businesses that prioritise ethical practices, sustainability, and transparency. Each product is thoughtfully curated to make sure it’s kind to your little ones and kind to the planet they’ll grow up in.

KIDDYKIND was born from love, purpose, and a belief that making better choices for our children and the world shouldn’t be complicated. We’ve poured our hearts, our values, and our professional expertise into creating a space where conscious shopping is simple, joyful, and impactful.

Because at the end of the day, raising kind kids starts with making kind choices.

Shop our collection